Text marketing or SMS marketing is among the easiest ways for enterprise communication. However, businesses haven’t fully harnessed the true potential for SMS marketing. Until recently, text messaging or SMS was used predominantly for personal use. However, with the increase in smartphone usage, businesses started realizing the importance and scope of SMS marketing. At the same time, there was a rise in the number of SMS marketing platforms such as Textedly. But what are the benefits of SMS marketing?
High Open Rates
One of the significant benefits of SMS marketing is its high open rate. According to a study, SMS messages have an open rate of over 90%, significantly higher than email open rates. The reason for this high open rate is that people generally check their SMS messages more regularly than their emails. Therefore, SMS marketing is a boon to any enterprise looking for effective and quick customer service.
Ease of Use
One of the main reasons for the high open rates is the ease of use. Unlike other modes of marketing, SMS does not require any additional software or downloads. It can be easily accessed from any phone and does not require an internet connection. This makes SMS marketing very user-friendly, and businesses can easily send out messages to their customers.
It Is Cost-Effective
The other benefit of bulk SMS marketing services like Textedly is cloud messaging services that make text message marketing a cost-effective option. The cloud telephony service providers extend Bulk SMS services using an SMS API through their platforms, allowing businesses to reach out to a bulk of customers with easy steps. Compared to other types of marketing, such as television ads, magazines, billboards, and mobile ads, SMS marketing is a budget-friendly option.
Better Conversion Rate
Even with the increased use of instant messaging via applications like WhatsApp, SMS still has a lot of advantages for a business. For instance, there are still some better conversion rates when you use SMS than in newer forms of marketing. Prospects are more likely to take action on promos and the offers shared through text messages than any other marketing service.
To enjoy the benefits of SMS marketing in your business, you must ensure that you link up with a reputable cloud telephony services provider. The provider should possess strong network operator connections worldwide or within your customer base. Such a network-operator relationship can significantly benefit the business, especially when it wants to send time-bound OTPs.
SMS marketing is among the easiest and most effective ways for businesses to communicate with their customers. Using a platform like Textedly, businesses can easily send bulk SMS messages to their customers and enjoy many benefits, including high open rates, cost-effectiveness, and better conversion rates. SMS messages are instantaneously delivered, making them an advantageous option for time-sensitive communications.